foodtank hand holding carrot



Food Tank is a non-profit organization that focuses on promoting sustainable food systems and nutrition.

I decided to redesign Food Tank's logo and brand identity to clearly reflect its mission by incorporating elements of sustainability, food justice, and nutrition.

The new brand identity is showcased through street banners and other marketing material for its next event or conference.
Case Study
Mar - Apr 2023
Sketch App, Adobe Photoshop
100 Logos before 8AM
food tank logo street pole banner


"We’re building a global community for safe, healthy, nourished eaters. We aim to educate, inspire, advocate, and create change. We spotlight and support environmentally, socially, and economically sustainable ways of alleviating hunger, obesity, and poverty and create networks of people, organizations, and content to push for food system change."


The main elements for new logo the hand holding a carrot, symbolizing the brand's commitment to food justice and nutrition, and a "tank" of stylized vegetables growing in soil, representing sustainability.
Food tank logo complete
Food Tank logo orange
Bright colors reflect the freshness and vitality of healthy food.

The font is consistent with the logo and incorporates the same simple elements used in the logomark, such as circles and squares.
The overall effect is simple and modern, with a clean and uncluttered design to convey a sense of simplicity and sustainability.
Food Tank logo with carrots


I imagine that the organization would use various communication channels, such as social media, newsletters, and events, to raise awareness about sustainable food systems and nutrition.

To represent possible marketing solutions, I've designed how the new logo would look like for a hypothetical Summit.
food tank water bottle
food tank logo street pole banner
food tank conference badge
food tank book
food tank bags
food tank street banner