PROBLEM: 404 pages are uninspiring.

GOAL: create a more interesting 404 page.

SCENARIO: the user can’t find what they are looking for and they end in the 404 page. Rather than receiving a blank screen, the user is directed to an engaging web page.

IDEA: the Wikipedia 404 page: this page changes every day, showing historical events that happened in the world on that day but in different years.